The Hospitality market is as crowded and competitive as ever with companies focused on working for the attention of new customers and retaining their current customers. Staff attraction and retention are a priority and a challenge, while ensuring employee and guest safety are paramount. Cyber-attacks pose a threat to confidential customer data, and negative social media commentary can materially affect an organization’s reputation and brand. Building brand awareness and creating incremental brand value is an increasing priority for the hospitality industry. Crosslet provides the deep expertise needed to manage today’s risks and identify those that are on the horizon.